Photographic Memories would like to share our wedding photography 
knowledge and expertise with all our brides and grooms  

• As soon as your wedding date has been selected and your ceremony and reception site are contracted, or 6-12 months in advance.

Some bridal consultants say 10-20% of the overall budget. Due to the variation of markets, expectations, and practices around the country, I won't give specific numbers. Here's how to answer that one for yourself. First, list your requirements and expectations. Look at some examples to get an idea of price vs. quality. Note your preference for style and manner of working. If you are considering economizing her ask yourself, "How much would I pay to correct things if my photographer fails?"

When inquiring, don't ask "How much do you charge?" Ask, "How much should I invest to get what I want, based on my needs and the logistics of my event?"

The most important thing to realize is that your photography and video are the only tangible wedding-related purchases that are strictly for your benefit and hopefully will provide benefits years after the wedding.

Quality of work and service are more important than size. Large studios offer resources and backup in case your assigned photographer gets sick. Some feel more comfortable in dealing with a larger, more substantial firm. Most employ subcontractors, many of whom use photography as a supplemental income source or are just learning the trade. Some big studios are geared to low-budget events. Small studios and independents excel at individualized personal service. You will most likely have your first contact directly with the actual photographer who will do your event. The advantage here is that your album will more closely reflect your personal wishes. Small or large, make sure the photographer takes his profession seriously.